Boost
The essentials
Lead with something useful
An invitation works best when it answers a simple question: why join? Describe the activity, resource, or group someone will find inside. Use examples from real community events rather than vague promises.
Before promotion, test the invitation yourself. Check that the link works, the landing channel makes sense, and a new member can quickly find the rules and next step.
Choose channels that fit
Relevant collaborations, your existing audience, topic-specific directories, and useful content can all introduce people to a server. Follow each space’s rules about invitations and advertising.
Start with a small number of channels so you can learn which ones bring people who participate. Different invitations can highlight different activities, while accurately representing the same community.
- Share highlights with participants’ permission.
- Partner with communities that have overlapping interests.
- Keep directory descriptions and invitations up to date.
- Use separate invite links to understand join sources.
Review more than clicks
A successful promotion brings people who find value after joining. Compare repeat participation, event attendance, and feedback with the time or money spent on each channel.
Improve onboarding before increasing promotion if many people join and immediately leave. Boosts may support your server’s presentation, but are not a substitute for a useful community or a promotion strategy.
Find the upgrade that fits.
Compare current packages, then check the product requirements and total before you buy.
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